The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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If you don’t have the time or aren’t prepared to promote your book this holiday season, don’t worry. There are plenty of great (maybe better!) opportunities for book sales throughout the year.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.

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