While a video can be a great attention-getter online, a poor-quality book trailer can be disastrous for your promotions. Here are ways to create a book trailer that sells books.

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Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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Your author website is a reflection of you as a writer and of your book as a work of art. It pays to make sure it is as enticing as the story you’ve spent months (or years) laboring over. Here are six ways to improve your author website.

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The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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If you didn’t have the time or weren't prepared to promote your book this season, don’t worry. It might have been the best holiday book sales strategy of all.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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