Part two of our school assemblies series focuses on getting speaking gigs and what you can do to maximize book sales and positive promotion when you get them.

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When selling books, it's important to remember that readers do not buy the tangible elements of a book, they buy the (sometimes) intangible benefits they receive from reading. They buy what your book will do for them.

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By investing time in your mobile book marketing now, you’re setting up your author brand for the future. Your readers are already on mobile, so what are you waiting for?

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A school assembly provides a wonderful platform for promoting your book and introducing yourself to your audience, but you'd better be ready to put on a show.

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While a video can be a great attention-getter online, a poor-quality book trailer can be disastrous for your promotions. Here are ways to create a book trailer that sells books.

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Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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Your author website is a reflection of you as a writer and of your book as a work of art. It pays to make sure it is as enticing as the story you’ve spent months (or years) laboring over. Here are six ways to improve your author website.

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