If you're making a print book, you need to pick your print format to please your print-loving readers. Decisions include color scheme, cover, and trim size.

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A university professor recently asked, “Will print books still exist in ten years?” It was a provocative question, a question intended to spark discussion. When we stated emphatically, "Yes, of course they will!" he remained unconvinced. His undergraduate students prefer reading digitally, he attested, evidenced by the fact that they are constantly on their laptops and iPhones. He insisted that millennials' digital fluency is leading to a decline in print reading. His theory seems logical, but data doesn’t support it.

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