BookBaby's BookShop helps self-published authors unlock the full profit potential of Print On Demand by keeping books stocked 24/7/365, paying authors more per sale, and paying faster than the big online retailers.

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There's nothing quite like escaping to your favorite book. In just a matter of pages you're transported to a new world, sympathizing with some characters, despising others. Yet sometimes, even when you have the best intentions, a book will sit on your table untouched because it's long, difficult, or otherwise intimidating.

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What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.

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Part 1 of our Print On Demand series focuses on your POD publishing timeline, the importance of the pre-order sales period, how "on demand" works for the retailers, and how you can maximize book sales with your printed book.

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Think of your book description as the most important sales pitch of your life. Every word must count, every idea must serve to rope readers in. Too often, indie authors fall short and lose readers to a book with better promo copy.

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For anyone who equates Amazon with the transformation of in-store retail culture to the stay-at-home experience of online shopping, the retail giant is writing a new chapter. Earlier this month, the first Amazon Books store opened in University Village in Seattle, Washington.

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