What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.

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Part 1 of our Print On Demand series focuses on your POD publishing timeline, the importance of the pre-order sales period, how "on demand" works for the retailers, and how you can maximize book sales with your printed book.

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Think of your book description as the most important sales pitch of your life. Every word must count, every idea must serve to rope readers in. Too often, indie authors fall short and lose readers to a book with better promo copy.

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For anyone who equates Amazon with the transformation of in-store retail culture to the stay-at-home experience of online shopping, the retail giant is writing a new chapter. Earlier this month, the first Amazon Books store opened in University Village in Seattle, Washington.

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Think of your favorite books in your personal library. Aside from the titles and authors, what usually come to your mind? All those beautiful covers? Some covers tell a story in and of themselves. So what about the other side of the book? I'll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self published authors.

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A university professor recently asked, “Will print books still exist in ten years?” It was a provocative question, a question intended to spark discussion. When we stated emphatically, "Yes, of course they will!" he remained unconvinced. His undergraduate students prefer reading digitally, he attested, evidenced by the fact that they are constantly on their laptops and iPhones. He insisted that millennials' digital fluency is leading to a decline in print reading. His theory seems logical, but data doesn’t support it.

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