When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

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Charmisse M. Owens is a first-generation college graduate who self-published "Things I Wish Someone Had Told Me Before I Started College" with BookBaby.

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part III of our series looks at the benefits of producing eBooks and printed books for your self-published title.

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If you're making a print book, you need to pick your print format to please your print-loving readers. Decisions include color scheme, cover, and trim size.

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Print on demand books for the independent author haven't just leveled the playing field, they've changed the nature of the game. It is now cost-effective to print books as needed, not relying on offset printers to churn out thousands of books to justify the fixed costs.

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"Less is more" is a cute phrase for minimalists, but don't limit yourself when it comes to online retail options for worldwide book sales. Successful self-published authors are tapping into larger markets, which include many other retailers beyond Amazon.

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Print On Demand offers advantages that make selling printed books a reality – and a potentially lucrative endeavor – for today's self-published author.

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