Author PRSelf-published authors focus so much energy on getting book reviews that they often miss opportunities for wider press coverage from outlets like newspapers, weeklies, local cultural or art magazines, local TV news and news magazines, interview or lit-based programs on community, college, and online radio, podcasts, book blogs, and more.

It's no secret that positive media attention can help you exponentially extend the reach of your book, so isn't it time you pursued a few of these avenues?

But how do you go about contacting "the media?"

Actually, it’s simpler than you might think. There are five basic rules for handling your own PR:

1. Contact the correct person

Do a little research. Make sure you have the right name and email or mailing address for relevant producers, podcast or radio hosts, editors, etc. Nine times out of ten this information is readily available online.

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