Pinterest drives more traffic to content publishers' sites than Twitter, LinkedIn, and Reddit combinedAccording to a recent article on Mashable, Pinterest ranked as the #2 source (behind Facebook) of referral traffic from social networks to content publishers' sites. Pinterest's share of that referral traffic is up 66% from last year and is three times higher than Twitter's.
I'm not exactly sure which sites count as "publishers" in this ranking study (whether it's just highly-trafficked sites like HuffPo — or if it includes low and medium-traffic blogs too) — but either way, this statistic shows just how powerful a promotion tool Pinterest can be.
Even authors (whose primary medium is words) have found creative ways to reach new readers and build their online platforms by sharing images on Pinterest. If you're looking for a little Pinterest inspiration, check out the links below.