Some folks say that the success of a book is 10% quality and 90% marketing. As an independent author you're probably not working with a big promotional budget. You've already paid for pro editing, pro book design, book printing, and more, and the funds for anything AFTER the book has been made may have dwindled. I've got good news, though: while it wouldn't hurt to have some serious cash to throw behind your promotional efforts, nowadays savvy and motivated authors can spread the word about their books in really effective ways for cheap, or even free!

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