If you don’t know how to write a book, that doesn’t mean you can’t do it. After making a decision — a commitment to share your story — you just need a process and a plan to start writing your book.

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For business leaders, writers, and everyone in between, allowing yourself to be human, and vulnerable, goes a long way toward establishing trust. That doesn't make it easy.

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There is more to a nonfiction book than a catchy cover and table of contents... much more. Wherever you are in the process of writing your book, if the chapters adequately convey your message, everything else you write must attract, inform, clarify, or sell.

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Before Beginning a Nonfiction Book[This article was written by guest contributor Bobbi Linkemer.]

1.  Why do you want to write a nonfiction book?

There are as many reasons to write a book as there are books. To establish your authority in a subject? To make money? To more deeply explore your field of interest?

When you know your topic and want to share what you know with others, a book is one of the best ways to do it.  High-profile CEOs often write books to pass along their business philosophies and practices to the next generation of leaders in their organizations; to articulate their personal visions for their companies to significant stakeholders; or to apply the hard-won lessons of their lives to the broader context of business, society, academia, or government.

2.  What’s holding you back from writing it?

Is it that writing a book is an overwhelming project? Perhaps you feel...

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[This is a guest post by Bob Baker, author of "55 Ways to Promote & Sell Your Book on the Internet" and founder of www.FullTimeAuthor.com.]

Accurate information isn't enough

I've heard it a thousand times from nonfiction authors. I bet you've uttered some form of these words yourself ...

"People can find anything online these days. Why should they pay for my book when they can find similar information on the Internet for free?"

Good question.

I heard comments along those lines many years ago when I aspired to publish books and resources on music marketing.

"There are already books out there that cover music promotion," they said.

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