For business leaders, writers, and everyone in between, allowing yourself to be human, and vulnerable, goes a long way toward establishing trust. That doesn't make it easy.
There is more to a nonfiction book than a catchy cover and table of contents... much more. Wherever you are in the process of writing your book, if the chapters adequately convey your message, everything else you write must attract, inform, clarify, or sell.
If you are writing a nonfiction book, chances are you will have to do a fair amount of research. Here are seven of the most effective ways to go about it.
When you know your topic and want to share what you know with others, a book is one of the best ways to do it. High-profile CEOs often write books to pass along their business philosophies and practices to the next generation of leaders in their organizations; to articulate their personal visions for their companies to significant stakeholders; or to apply the hard-won lessons of their lives to the broader context of business, society, academia, or government.
[This is a guest post by Bob Baker, author of "55 Ways to Promote & Sell Your Book on the Internet" and founder of www.FullTimeAuthor.com.]
"People can find anything online these days. Why should they pay for my book when they can find similar information on the Internet for free?"
I heard comments along those lines many years ago when I aspired to publish books and resources on music marketing.
"There are already books out there that cover music promotion," they said.