There is no better multi-purpose tool to attract attention for your business than a book. A book is a marketing tool with unique and special abilities to create conversations you can turn into sales.
By breaking your big idea into manageable sub-topics, you can tackle the job a little at a time and effectively trick yourself into writing your business book.
It can happen to anyone, even the best writers in the world. It's those times when you know you should be writing your book or your blog, but you just can't get yourself motivated. You just don’t feel like it. Cleaning the toilet or mowing the lawn seem like more attractive uses of your time. First thing: don't panic. Writer's apathy is completely normal. You’re not alone and you’re in very successful company. But you don’t want this to carry on forever, otherwise, nothing ever gets written, does it?
One question I love being asked as a business book writing coach is: "I’ve got seven topics I could write about. Each is brilliant and would make the world a better place. How do I decide which is the killer idea?" If this sounds like you, don't worry, it’s a common stumbling block. The good news is, you have a lot of ideas, and my job is to help you determine which is best.
There are 53,524 books on writing skills listed on Amazon, which tells you this is a very popular subject. However, you can read all 53,524 books and still not get your book written if you don’t apply your seat to the chair and your fingers to the keys.
Some authors get a few chapters into their book before running out of steam. You don’t want to be in that position. Here’s how to plan your nonfiction book to set yourself up for success.