Too often, an independent author writing a memoir doesn’t deliver the sort of book readers at large can appreciate. Your task is to tell an interesting story, and you should avoid making these six mistakes.

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Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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Think you're missing out on the Christmas rush? Maybe not. Self-published authors stand a better chance of sales in January and February. So get ready!

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Think of your book description as the most important sales pitch of your life. Every word must count, every idea must serve to rope readers in. Too often, indie authors fall short and lose readers to a book with better promo copy.

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Copy editing is the process of revising and correcting your written material to make it the best it can be. Before you head into the copy editing phase, here's a primer to help you understand what to expect and how to best prepare your written work for the process.

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In my years of coaching writers, I’ve seen manuscripts from many a new author. The manuscripts I receive normally come from nonprofessional writers who have experienced or learned something they feel compelled to share. But because they aren’t professional writers – some of them may not have written since they were in school – the work is often substandard. Here are 10 common mistakes new writers make. You can avoid all of them!

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