As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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If you’re promoting a Young Adult novel, these links and pages will get you connecting with online groups and forums likely to embrace your title.

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If you’re promoting your Christian fiction book, these links and pages will get you off the ground connecting with groups and forums likely to embrace your title.

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If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.

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If you're looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.

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