When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."
What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.
By now, you're probably familiar with the concept of crowdfunding. Seeking pre-orders and offering the community you've already built – or are endeavoring to build – the opportunity to get in on the ground level to help fund your project-in-the-making is not exactly a new idea; now the tools to make it happen are now accessible to everyone via the Internet. But there's more to the process than simply extending a virtual hand.