Growing an author platform online takes planning, time, and effort – but it’s not at all difficult. With a little know-how you can build an online community of your own.

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It’s more important than ever to know your market and know how to reach your audience. Start now, even as you write your book.

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When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

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What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.

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Publishing veteran Carl Lennertz discusses the difference between between book marketing and publicity and where self-published authors should spend their money.

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Ready to jump in and start an Instagram profile? Author coach Shelley Hitz shares five Instagram tips for authors getting started on this visual social media platform.

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By now, you're probably familiar with the concept of crowdfunding. Seeking pre-orders and offering the community you've already built – or are endeavoring to build – the opportunity to get in on the ground level to help fund your project-in-the-making is not exactly a new idea; now the tools to make it happen are now accessible to everyone via the Internet. But there's more to the process than simply extending a virtual hand.

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