If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.

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Are you in need of marketing guidance? These digital marketing strategies for self-published authors can get you started with your online book marketing.

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Bestselling author Shama Hyder joined our September #BBchat to talk about social media marketing for authors.

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Growing an author platform online takes planning, time, and effort – but it’s not at all difficult. With a little know-how you can build an online community of your own.

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It’s more important than ever to know your market and know how to reach your audience. Start now, even as you write your book.

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When it comes to book marketing and establishing herself in the marketplace, Miller says: "I have to tell myself to be patient. Writing and reading books is part of an intimate relationship. You need to build a dialog and trust. It's really no different from a lot of other products and services. Building credibility with the readers is very important."

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What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.

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