When it comes time to market your book, it's important to understand how readers choose books so you can deliver the right message to the right readers.

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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If you’re promoting a Young Adult novel, these links and pages will get you connecting with online groups and forums likely to embrace your title.

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If you’re promoting your Christian fiction book, these links and pages will get you off the ground connecting with groups and forums likely to embrace your title.

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If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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