Over the years, we've posted numerous articles with tips and tricks to help authors navigate and optimize their promotional and professional exploits on different social media platforms. Here's a tour of some of our best posts when it comes to social media for authors.

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A sales pitch, no matter how you dress it up, sounds like a sales pitch. And who likes being sold to? Premium cable channels and the DVR industry have been built on the premise that nobody wants to watch commercials. The same is true for social media updates; fans and followers who have chosen to follow you and see your posts are like everybody else: they don’t want a sales pitch. They want to be engaged. They want to be entertained. They want to get to know you.

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Social media marketing doesn't always play to most writers' strengths, but having a plan and a goal can help you effectively market your book on Twitter. Not sure how to begin? Here are nine things to consider. 1. Be a thought leader. You don't always have to come up with original content to establish yourself as a thought leader. Tweet links to current news in your industry to keep your followers up-to-date and show you know what’s going on outside your own four walls.

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