If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.

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When writing a business book, or a book in any genre, your book title plays a big part in selling your work. Here are tips to help you choose your title wisely. If you’ve ever told your friends and family that you’re writing a book, I bet the first thing they asked you was, "What’s it about?" And then, "What’s it called?" So it’s no wonder that authors tend to get a bit fixated on their book title right from the beginning.

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