Joanna Penn: an indie author profileInterviewing author and speaker Joanna Penn is a lot like reading one of her thrillers—a rollicking ride through uncharted territories where surprises burst from dark corridors and human quirks shape the narrative in unexpected ways. In the span of less than an hour, I learned that she and I are taphophiles (people who are fascinated by graveyards), her “overnight” success self-publishing ebooks took more than 5 years of hard work, and she envisions a vagabond existence in the future, traveling internationally to inspire her writing, painting verbal pictures of her favorite places (Jerusalem being one), and sparking her imagination by seeking strange and unfamiliar locales. Joanna is the producer of hundreds of podcasts and video interviews (many available through her site, The Creative Penn), so I was surprised to learn...

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BookBaby president Brian Felsen interviewed Joanna Penn, British author of action-adventure novels Pentecost and Prophecy. With her site The Creative Penn (which as been voted one of the "Top 10 Blogs for Writers" two years running), she helps people write, publish and market their books. In this clip, she talks about how fiction authors should spend less of their promotional energy writing informational blog posts, and spend more time worrying about their Amazon page, book cover, Goodreads, etc.

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Understanding Amazon Algorithms

Cracking the Amazon Algorithms

Our friend Joanna Penn recently took a look at a book by David Gaughran called 'Let’s Get Visible: How to get noticed and sell more books.'  Joanna is a savvy indie book-marketer; when she recommends something, I believe it's worth checking out — so check it out. But I wanted to also highlight a couple of the points she summarizes on her blog regarding Amazon's algorithm: * Amazon algorithms behave differently for different sales charts and territories (and a smart author can make use of "the differences between the Sales Rank, the Recommendation Engine, Bestseller Lists, Popularity lists, Top-Rated in Categories, Hot New Releases, Movers & Shakers and all the other ways you can target the lists and prime the sales pump.") * A big initial spike in sales after your book launch can be bad for long-term sales. 

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BookBaby president Brian Felsen spoke to Joanna Penn (author, speaker, and keeper of the popular blog The Creative Penn — voted one of the Top 10 Blogs for Writers two years running) about the secrets to successful self-publishing, the editing process, the difference between marketing fiction and non-fiction, carving out time as a writer, and much more. In this clip, Penn discusses the promotion strategies behind her first two action-adventure books, Pentecost and Prophecy, and explains why the strategy behind Prophecy converted more successfully into sales, attributing the success of that campaign to her heavy focus on customer book reviews. 

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Wikipedia defines a Beta Reader as: “a person who reads a written work, generally fiction, with the aim of improving grammar, spelling, characterization, and general style of a story prior to its release to the general public." In essence, a Beta Reader’s duty is to provide writers with critical feedback to improve their stories. This post by the Canadian Uber Addicts offers a detailed “job description” of a Beta Reader which we have summarized below: A Beta Reader, first and foremost, is there to make sure the story gets better by using a ruthless, critical eye.

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This article was written by guest contributor Joanna Penn of www.TheCreativePenn.com.

It’s easy to publish your ebook now but many authors haven’t made the jump because they don’t read ebooks themselves or perhaps just don’t understand the opportunity. I’m an evangelist for ebooks as they have changed my life as a writer and as a reader and I’m passionate about helping others join in. Here are 7 ways digital publishing can change your life as an independent author if you’re ready to ride the wave.

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