[This is a guest post by Bob Baker, author of "55 Ways to Promote & Sell Your Book on the Internet" and founder of www.FullTimeAuthor.com.]

Accurate information isn't enough

I've heard it a thousand times from nonfiction authors. I bet you've uttered some form of these words yourself ...

"People can find anything online these days. Why should they pay for my book when they can find similar information on the Internet for free?"

Good question.

I heard comments along those lines many years ago when I aspired to publish books and resources on music marketing.

"There are already books out there that cover music promotion," they said.

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