For everything you're told you have to do as an independent author publishing and promoting a book, I'd argue there are only two absolute, universal musts: you must get a professional edit and you must have your own author website.

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"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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If you want to become part of the news cycle, you need to have something newsworthy happening. You also need to be proactive in positioning yourself and be able to tell your story.

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To encourage young writers to pursue a career in writing and publishing, the IAC is presenting a Conference Scholarship Contest for high school and college students.

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Life is short. Life is busy. How can you possibly add writing that book you to your stacked schedule? It starts with a commitment. To finish writing a book, you need to get started.

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Before I self-published, I didn’t know of all the advantages self-publishing offers or that it was the savvy author’s way to get my book in the hands of readers. My only regret is I didn't do it sooner.

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