In the spirit of the 12 Days of Christmas, here are a dozen tried-and-true selling ideas for the holiday season. These are 12 of the most effective plans, strategies, and tactics we've seen authors use to hit it big at the cash register.

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As an independent author, there's a long road from concept to publication. Enjoy the journey – it's a glorious trip, just take one step at a time.

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Publishing a book takes effort, so before you start, do a reality check: Do you have what it takes to make your blog a book?

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Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.

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To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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There are a lot of variables that go into a book launch – there isn't a single template that will work for everyone – but consider approaching your book launch timeline in three phases.

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"You don't give up writing," says Warren Adler. "If you're a true artist, this is your artistry. Keep writing, keep reading, and stay curious. When in doubt, write on."

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