Joanna Penn, one of the most acclaimed experts in independent book publishing, is wrapping up the 2018 BookBaby Independent Authors Conference this fall in Philadelphia, PA with the closing keynote address.

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The motivation for writing your book should be to give the world a great story and a memorable experience — no matter how you publish or who you're competing with.

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You can succeed in today's marketplace as an independent author. There's data to back that up. Of course, statistics and sales reports won't mean a thing if your book has not been professionally edited or if you rushed through the design process.

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The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

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It's time to really get your book marketing and holiday book sales going. Steps 7-9 in our holiday book sales guide are all about getting the word out during the prime gift-shopping season.

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