One way to make an impact on your readers is to invite them right into the room with you – bring them in close by crafting scenes that rely on sensory language.

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If you find yourself asking if you're wasting time writing your business book, look out for these five signs. They'll help you avoid getting an answer you won't like.

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Once your voice is real and audible in what you write, people’s attitude to your writing will change. Finding your voice means you are writing something no one else could write.

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Most authors probably wish they had a gauge of some kind to stick into the pages to tell them when their book is done. It’s not just new, inexperienced writers who have that wish. Most published authors I’ve posed the question to say the same thing: it’s hard to know when to put down the virtual pen.

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Your first draft might be a brain dump, so it's on you to rid subsequent drafts of holes, sleeping pills and imposters. What's your Achilles' heel: tangential, rambling, or missing content?

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Start with your "Why," and your "Who" and "What" become clear when writing your business book. Instead of fuzziness and frustration, you will have razor-sharp focus that will help you write.

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Write with purpose in mind. Edit with purpose in mind. Polish with purpose in mind. Use it as your criterion for chopping (or lack of it) and gauge your satisfaction against it. When 100% of your words are charged with meaning, your book is done.

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