For the March edition of our #BBchat Twitter chat, we asked a few of our authors and literary friends from around the world, including Shannon McLay (former BookBaby author of Train Your Way To Financial Fitness
) and BookBaby president Steven Spatz, for their thoughts on the concept of hybrid authors, the term used to describe writers who are involved in both traditional and self-publishing somewhere in their literary career, and how to navigate that transition successfully. We prefaced this month’s chat with some initial pointers to get the conversation started, as well as a brief biography of Shannon, which you can check out here
Interestingly, a few authors who joined us for the chat were themselves hybrid authors already. While a few said that they would miss some of the guidance and marketing power of a traditional publisher, they would happily self-publish again because of the freedom and creative control it provides, including higher profits. A number of interesting marketing ideas and promotion tips were also shared; we hope you find them to be useful!
To view the entire chat transcript, please visit this
link. Below is a selection of questions and answers from our discussion.