There are many ways to approach a hybrid publishing strategy, but the premise is simple: take the elements from the traditional and self-publishing models that best suit your situation.

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We’re turning the page on 2015 this week – and what a year it was! The last 12 months saw the self publishing industry break new ground in so many ways. Here are just a few of the more notable events for self publishing in 2015.

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My inbox has been filling up over the summer months, so it's high time for another edition of the BookBaby mailbag. From finding readers and getting reviews, to high-tech crafting and taking the plunge, our community spans the gamut, and there's lots to be learned!

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bookbaby mailbagI’m still getting emails about our recent guide, The Hybrid Author Game Plan. I think it really struck a chord with a lot of authors contemplating their publishing path. Publishers are, in my mind, getting unrealistic in their expectations for new authors. It takes time for an author to build a following and loyal audience. I would say even “modest” sales should be quite encouraging for you! Whether or not you keep the eBook rights – or decide to self publish both print and eBooks – for your next book, I would give BookBaby a serious look.

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hybrid publishing questionsAs I've received lots of comments on our new BookBaby guide, the Hybrid Author Game Plan, I thought I'd clarify some misconceptions about hybrid publishing might work in practice for our authors. Jeffrey H. wrote: "Read your article, but I think it is somewhat misleading if one is trying to submit to magazines, and journals and publications—be it short stories, poetry, whatever. These publications typically demand unpublished manuscripts—they do not want to even consider something that is already out there." You’re spot on correct about the use of the same content. My thought about the "hybrid" nature of publishing is to use different content in each publishing path.

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BBchat-March-SocialFor the March edition of our #BBchat Twitter chat, we asked a few of our authors and literary friends from around the world, including Shannon McLay (former BookBaby author of Train Your Way To Financial Fitness) and BookBaby president Steven Spatz, for their thoughts on the concept of hybrid authors, the term used to describe writers who are involved in both traditional and self-publishing somewhere in their literary career, and how to navigate that transition successfully. We prefaced this month’s chat with some initial pointers to get the conversation started, as well as a brief biography of Shannon, which you can check out here. Interestingly, a few authors who joined us for the chat were themselves hybrid authors already. While a few said that they would miss some of the guidance and marketing power of a traditional publisher, they would happily self-publish again because of the freedom and creative control it provides, including higher profits. A number of interesting marketing ideas and promotion tips were also shared; we hope you find them to be useful! To view the entire chat transcript, please visit this link. Below is a selection of questions and answers from our discussion.

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BBchat-MarchJoin BookBaby and author Shannon McLay in a Twitter chat about hybrid authors on Wednesday, March 11th from 4-5pm ET! This week, we will be discussing the concept of hybrid authors, the term used to describe writers who are involved in both traditional and self-publishing somewhere in their literary career, and how to navigate that transition successfully. Former BookBaby author Shannon McLay (of Train Your Way To Financial Fitness) as well as some of our literary friends will be joining us, and we welcome you to stop by and say hello too! To participate, simply tweet during the scheduled time using the #BBchat hashtag! If you are not completely familiar with Twitter but are interested in participating, check out this blog post for more information.

Add your voice, questions, opinions, and experience to #BBchat

Many of you will remember Shannon’s story...

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