If you didn’t have the time or weren't prepared to promote your book this season, don’t worry. It might have been the best holiday book sales strategy of all.

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It's time to really get your book marketing and holiday book sales going. Steps 7-9 in our holiday book sales guide are all about getting the word out during the prime gift-shopping season.

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In the spirit of the 12 Days of Christmas, here are a dozen tried-and-true selling ideas for the holiday season. These are 12 of the most effective plans, strategies, and tactics we've seen authors use to hit it big at the cash register.

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