At Smith Publicity we’ve promoted thousands of books since 1997 and therefore, we understand the importance of social media when marketing your book. For authors, Goodreads is an excellent platform to interact with readers and fellow authors. Our friend, Cynthia Shannon, the Author Marketing Coordinator at Goodreads, shared essential tips for authors to make the most of their Goodreads account:
“Go where the readers are” is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world’s largest community of readers. Even better, Goodreads’ mission is to help readers find and share books they love. For authors, it provides a platform to interact with readers in a way not possible just a few years ago.
Here are some ways to effectively integrate Goodreads into your marketing campaign, whether you’re a debut author or an established one, traditionally published or self-published: