How to run an effective Goodreads giveaway
Many authors claim that when it comes to social media, staying active on Goodreads is even more important than maintaining a presence on Twitter, Facebook, or Google+.
Why is Goodreads so important? Because that's where avid readers are hanging out already, discussing books, leaving reviews, and making reading recommendations.
One of the best ways to encourage advance reviews for your newest book, build a buzz, and turn those avid readers into fans of your own writing is to host a Goodreads giveaway.
The Goodreads giveaway process is pretty simple:
1) you decide how many books you want to give away (they must be physical books, no eBooks)
2) set a duration for how long the giveaway should run