Why would someone hire a ghostwriter? For one thing, it might be the difference between an idea floating around an author's head and an actual book being published.

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Every one of your readers has his or her own preferred way of learning a new thing. If you don’t account for these disparate learning methods within your blog post or business book, you’ll be turning a chunk of readers off without even realizing it. Each of us has our own personal bias when it comes to learning, which can lead you astray when it comes to writing for a broad audience.

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As a book coach and ghostwriter, I’ve never met a budding author who wanted to write their book slowly. What a surprise, eh? It’s understandable: when you’ve got the bit between your teeth, and especially when you’re working to a deadline like NaNoWriMo, speed is of the essence.

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A lot of things factor into book sales, but part of the problem might be the marketing message and positioning of your book. These tips can help sort this out before, and even after, your business book has launched.

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It can happen to anyone, even the best writers in the world. It's those times when you know you should be writing your book or your blog, but you just can't get yourself motivated. You just don’t feel like it. Cleaning the toilet or mowing the lawn seem like more attractive uses of your time. First thing: don't panic. Writer's apathy is completely normal. You’re not alone and you’re in very successful company. But you don’t want this to carry on forever, otherwise, nothing ever gets written, does it?

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One question I love being asked as a business book writing coach is: "I’ve got seven topics I could write about. Each is brilliant and would make the world a better place. How do I decide which is the killer idea?" If this sounds like you, don't worry, it’s a common stumbling block. The good news is, you have a lot of ideas, and my job is to help you determine which is best.

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BookBaby Twitter ChatIn the May edition of our #BBchat Twitter chat, we asked authors and literary friends from around the world, including Ginny Carter (ghostwriter and business book coach), for thoughts on planning and business book marketing strategies. A number of interesting time-management ideas and inspiration were also shared; we hope you find them to be useful. To be notified about our upcoming chats, please sign up here!

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