There is no better multi-purpose tool to attract attention for your business than a book. A book is a marketing tool with unique and special abilities to create conversations you can turn into sales.

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When writing a business book, beginning with a detailed outline is recommended – but not understanding what your audience wants to know is a business book mistake you can't afford to make.

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If you think your book is for everyone, you are setting yourself up for failure. Identify your book's audience and set yourself up for success.

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This storyteller finds six cracks in the new Jungle Book that mar the narrative in this visually enchanting movie, providing a lesson in how to construct a story by ensuring your characters' motivations and choices are consistent and believable.

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Checking your cause and effect chain can only help you devise as tight and compelling a plot for your book as possible.

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With the start date for NaNoWriMo just days away, I'm steeling myself to the task of completing a novel in a month. This infographic gives some insight into the habits and plans of writers as they stand on the edge of this challenge.

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Understanding your hero’s goals will help you plan your plot line and develop the engaging, motivated characters your readers will love to follow. Here are three easy steps to get you on your way to developing your characters' goals.

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