Start with your "Why," and your "Who" and "What" become clear when writing your business book. Instead of fuzziness and frustration, you will have razor-sharp focus that will help you write.

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Write with purpose in mind. Edit with purpose in mind. Polish with purpose in mind. Use it as your criterion for chopping (or lack of it) and gauge your satisfaction against it. When 100% of your words are charged with meaning, your book is done.

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It’s the start of the new year – and it's finally time to write the book you've been thinking about. Except, you're not even sure how to start writing a book. If you dedicate yourself to the task, you can finish your book within a year.

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If you're looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.

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Writing a business book is a way to build a reputation and explore a topic of your expertise – and you can make money with your book when you put it to use to promote your larger business offerings.

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Writing a book is a way to expose your ideas and innovations to the world – but you can make money with your business book when you realize it's really a promotional vehicle for your larger offerings.

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There is no better multi-purpose tool to attract attention for your business than a book. A book is a marketing tool with unique and special abilities to create conversations you can turn into sales.

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