Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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Writing enough prose to fill a book is one thing, but weaving it all together into a story with a strong arc, purpose, and impact is another entirely. Here are some lessons that might help you in your writing process — whether your own book is an “accident” or not.

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For business leaders, writers, and everyone in between, allowing yourself to be human, and vulnerable, goes a long way toward establishing trust. That doesn't make it easy.

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Visualizing how your words will present on the page as you write your book can make you aware of what you need to create the piece you're envisioning and devise strategies to get there.

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Words take on their full meaning in the context of sentences, paragraphs, and your entire story. It starts with the first line of your book, as each bit of information sets the stage for what follows.

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Many things can deter us from telling our story, and so often, the driving force is fear. But you’re the only one who has your story — you’re the only one who can write it. You can be a messenger of hope and help, and what if writing your book actually helps you heal yourself?

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When you compare the pace of the "substantial happenings" in your work to best-selling books, does yours hold up? Analyzing the structural language of a New York Times best seller can give you a whole new view of writing and how great stories are put together.

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