There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.

Read more

Like a hub at the center of a wheel with spokes, the center of your book is a necessary architectural arrangement. It makes the story go 'round.

Read more

In an important sense, unity in writing is an author’s core design principle. This is the starting point and end goal in writing.

Read more

Unclear thinking is most often about being lazy and not fully imagining your story. Write with clarity of purpose, and your writing comes alive.

Read more

If you find yourself asking if you're wasting time writing your business book, look out for these five signs. They'll help you avoid getting an answer you won't like.

Read more

Once your voice is real and audible in what you write, people’s attitude to your writing will change. Finding your voice means you are writing something no one else could write.

Read more

Your book's structure is the tool that will gather up your readers and keep them following along with you; it's the tie that binds all the parts of your story together, from end to end, and in the middle too.

Read more