Like a hub at the center of a wheel with spokes, the center of your book is a necessary architectural arrangement. It makes the story go 'round.

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In an important sense, unity in writing is an author’s core design principle. This is the starting point and end goal in writing.

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Unclear thinking is most often about being lazy and not fully imagining your story. Write with clarity of purpose, and your writing comes alive.

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If you find yourself asking if you're wasting time writing your business book, look out for these five signs. They'll help you avoid getting an answer you won't like.

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Once your voice is real and audible in what you write, people’s attitude to your writing will change. Finding your voice means you are writing something no one else could write.

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Your book's structure is the tool that will gather up your readers and keep them following along with you; it's the tie that binds all the parts of your story together, from end to end, and in the middle too.

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Start with your "Why," and your "Who" and "What" become clear when writing your business book. Instead of fuzziness and frustration, you will have razor-sharp focus that will help you write.

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