How do you take your writing from mundane to transcendent? Incorporating these seven attributes of exquisite writing is a start.

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When you conflate, you tighten your writing and move your story forward. With practice and persistence, you can make your lessons more powerful, enjoyable, and universal.

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There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.

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Like a hub at the center of a wheel with spokes, the center of your book is a necessary architectural arrangement. It makes the story go 'round.

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In an important sense, unity in writing is an author’s core design principle. This is the starting point and end goal in writing.

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Unclear thinking is most often about being lazy and not fully imagining your story. Write with clarity of purpose, and your writing comes alive.

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If you find yourself asking if you're wasting time writing your business book, look out for these five signs. They'll help you avoid getting an answer you won't like.

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