Winning and losing at the Facebook promotion game. The secret to Facebook success is simple: follow the Rule of 4 C's—consistently create compelling content! If you're an author who's been watching a slow decline in your fans' Facebook engagement then you probably already know some of the secrets to Facebook failure, but we'll review them below. It's never too late to change course!

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Authors who are promoting themselves online are often told that they need to be everywhere- all the time. But can you really be expected to manage an effective presence on every social network? Twitter, Flickr, Facebook, Tumblr, Bebo, Foursquare, Google+, LinkedIn, MySpace, SumbleUpon, a hundred others, and Habbo Hotel—Exhausted yet?

For writers who are new to social networks and social marketing, I recommend you test the waters first; get in the shallow end and wade around for a while. Forget about being everywhere. Just concentrate on the basics. For all you social media gurus out there, this article ain’t for you. But if you want a brief overview of how to effectively share your books and promote your writing career online, here goes:

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