The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.

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In order to turn your book into a functional eBook, your manuscript document (.doc, .docx, .txt, .rtf, .html, etc.) must be converted to another file format (ePUB for most eReading devices, and .mobi for Kindle). Whether you're handling the technical aspects of this process yourself or having a service like BookBaby take care of it for you, there's a few things you need to do in advance to make sure your manuscript is optimally formatted for eBook file-conversion.

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So you want to publish an eBook? Well, here's the good news: it's easy to do. However, you can't just push the "publish" button and call it a day. That may be what other self-published authors are doing, but you've got to put some real thought and effort into your self-publishing strategy if you want your book to be successful. If you're truly going to act as your own publisher, then you need to step into the shoes of all the various publishing team members: author, editor, marketer, publicist, etc.

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What kind of eBook margins should you set up for your eBook? The short answer: small and uniform!

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If a picture’s worth a thousand words, a correctly formatted image is priceless! Here are tips to ensure the images you use for your eBook are eReader ready.

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Firstly, before we answer any questions, here’s the most important tip: read an eBook!

For folks who don’t know how line-spacing, font size, pagination, and word-count work in eBooks, I can’t suggest strongly enough that you go to Barnes & Noble or Best Buy or a Mac Store and try out an eReader. Even a little experience with a Kindle, Nook, iPad, Kobo, or Sony Reader will answer 75% of your formatting questions right off the bat!

The top 5 questions about eBook formatting

Question #1: Why are the images in my ePUB file HUGE??

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So your manuscript is complete and ready to enter the digital world? Great! Then it's time to submit it for eBook conversion.

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