My parents were prolific writers, published numerous books and articles, and were leaders in the science fiction community of the 1970s and '80s. I'm sure they would have gone the self publishing route if it had been an option.

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vanity or self publishing?DIY publishing has been around for over a century. The list of famous authors who self-published is extensive, and shows it was a common way to launch a book and a career. Mark Twain, Thomas Paine, Virginia Woolf, William Strunk and Gertrude Stein – all are here. E. B. White, Edgar Allen Poe, e.e. Cummings, Rudyard Kipling and Deepack Chopra – present and accounted for. Vince Flynn, DH Lawrence, E.L. James, Amanda Hocking and J.A. Konrath – all are in the house. Yes, it’s a real who’s who of famous authors. But that’s not the reason for this meeting. There’s one thing that all these authors, and many more, have in common: they all self published books at various points of their literary careers.

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Are you uncertain about the difference between a fixed layout eBook and a standard ("flowable") eBook?

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So you want to publish an eBook? Well, here's the good news: it's easy to do. However, you can't just push the "publish" button and call it a day. That may be what other self-published authors are doing, but you've got to put some real thought and effort into your self-publishing strategy if you want your book to be successful. If you're truly going to act as your own publisher, then you need to step into the shoes of all the various publishing team members: author, editor, marketer, publicist, etc.

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eBook Sales BoomingeBooks accounted for almost a quarter of all US publishers' sales in 2012

The exact figure was 22.55% according to a Mashable article summarizing the recent StatShot study by the Association of American Publishers. The article paints a pretty sunny picture for the book business, saying:
Total industry revenues increased 6.2% to $7.1 billion, of which $1.54 billion came from ebooks. Net revenue from adult fiction/non-fiction and children's/young adult books rose as well — though revenue in the third category, religious presses, did not. It wasn't just ebooks that sold well. Downloadable audiobooks and paperbacks also saw year-over-year increases, as did hardcover copies of books in the children's/young adult category.

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