eBook PricingOne of the most common questions we hear at BookBaby is some variation of "how much should I charge for my eBook? $9.99? $4.99? $2.99? Less?"

Like most good questions, this one doesn't have one simple answer. In fact, we usually have to ask the author a few questions ourselves in order to get some context:

  • What is your goal with this book?
  • How much do you want to make from each sale?
  • What is the size of your existing readership?
eBook pricing, just like promotion and the writing of the book itself, doesn’t work the same for everyone.

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45% of short eBook best-sellers (20-100 pages) are priced at $1.99. But does the price of an eBook single affect its sales?

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Last week I read an article by Jennifer Ciotta called "10 Things I've Learned in My First 6 Months of Being a Self Published Author." It was full of honest, practical, real-world advice for anyone about to embark on a self-publishing "journey" (which is really more a roller-coaster ride between crushing self-doubt and triumphant ecstasy.)

I asked Jennifer if we could share her advice with BookBaby authors. She said yes and even shot this video outlining her experiences.Check it out, or read her original article here, or—if time is limited—see my quick summary below.

10 self-publishing lessons you don't have to learn the hard way

1. It takes time to build your audience- 

Be patient. If you're in it for the ride...

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[The following is an excerpt from Todd Sattersten’s Fixed to Flexible, a great, free guide to eBook pricing. Check out his site to read or download the complete guide. — Chris R. at BookBaby]


Copycats and Pirates

Recently The Guardian published a photo essay about book piracy in Peru. Within the twelve-picture story, I saw fake versions of Rich Dad, Poor DadEmotional Intelligence, and Who Moved My Cheese?, alongside the novels of Dan Brown and Stephanie Meyer.

Discussions about copycats and pirates often end up as dismissals arguing weak creative skills or a lack of morals respectively. But that’s not the case: unwanted alternatives enter the market because of the math.

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Richard Nash seems to be everywhere lately. The current issue of Poets & Writers features a Q&A with this very busy editor/publisher/entrepreneur/idea-guy, and recent issues of the same magazine have given major coverage and praise to some of the authors he champions (Portland's very own Vanessa Veselka among them). Besides that, he's involved with several projects (Red Lemonade, Small Demons, etc.) that hope to "disrupt" (excuse the buzz-word) the usual way things get written, read, sold, and talked about in the world of publishing.

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