Enlisting a book discovery service promoting cheap or free eBooks to a subscriber list – or helping you to boost your own social media efforts – is one way to promote your eBook and get readers, reviews, more social networking, and a kick-start to your book sales.

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1. Aggressive Pricing—buyers of ebooks, still conditioned by Amazon’s “all bestsellers for $9.99″ policy, want low prices. Low-low. So some writers are building their platform with free books, books for 99 cents, books under $2.99. This audience has its own expectations. Are there any successful trade ebooks for $30?   2. Great Content—Let’s face it, either your book addresses readers’ needs and wants, or it fails. It’s your job to make sure your book is good at what it intends to do, whether it’s information, how-to, telling a story, or inspiring readers to act. Do you have a unique take on a subject? Authority or expertise? You can’t succeed without great content.

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This guest post was written by Betsy Talbot. 

You spend months writing your masterpiece, eager to establish your credibility and become the next Kindle success story like John Locke.

You sign up with BookBaby to design and convert your prose into an eBook so thousands of people can buy it. You wait patiently for the day of your eBook release, certain you are about to achieve your wildest dreams.

You log in to Amazon and refresh your screen repeatedly, eager to tally your fabulous reviews and abundant sales.

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