If you want to publish in time for the holidays, your plan should include room for all the production processes and your publicity push. This self publishing timeline will get you published and ready for holiday sales.

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"When I was first trying to decide who I wanted to work with, I did quite a bit of research. I didn't want to have to figure out the cover art, and I sure didn't want to have to figure out the conversion, because I'm not a computer genius, I'm a story teller. I was so glad BookBaby was willing to work with me and really listen to my ideas."

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A lot of things factor into book sales, but part of the problem might be the marketing message and positioning of your book. These tips can help sort this out before, and even after, your business book has launched.

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We spoke with two graphic designers to get some insights on what makes for great design and why your book cover design is more important than ever before.

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self-published author Lauren LynneClear vision and a true collaboration with the BookBaby Design Studio makes self-published author Lauren Lynne's Secret Watchers series look extraordinary. “I did my homework. I spent a huge amount of time looking at other book covers,“ says Lynne. Today’s savvy self-published authors know that having an eye-catching book cover is one of the most important elements to a successful eBook sales run. How will your book stand up to this near instant "yes" or "no' buying decision?

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