The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part II of our series addresses your book cover design and how book formatting makes your book... a book.

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If you want to publish in time for the holidays, your plan should include room for all the production processes and your publicity push. This self publishing timeline will get you published and ready for holiday sales.

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"When I was first trying to decide who I wanted to work with, I did quite a bit of research. I didn't want to have to figure out the cover art, and I sure didn't want to have to figure out the conversion, because I'm not a computer genius, I'm a story teller. I was so glad BookBaby was willing to work with me and really listen to my ideas."

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A lot of things factor into book sales, but part of the problem might be the marketing message and positioning of your book. These tips can help sort this out before, and even after, your business book has launched.

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