self-published author Lauren LynneClear vision and a true collaboration with the BookBaby Design Studio makes self-published author Lauren Lynne's Secret Watchers series look extraordinary. “I did my homework. I spent a huge amount of time looking at other book covers,“ says Lynne. Today’s savvy self-published authors know that having an eye-catching book cover is one of the most important elements to a successful eBook sales run. How will your book stand up to this near instant "yes" or "no' buying decision?

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Tea_Health A great book or eBook cover is one of your best sales tools, instantly conveying the key thoughts, messages, and images that sum up your book while grabbing the attention of a prospective reader. That’s why it’s essential for you to stand out from everyone else on those crowded eBook retail sites and bookshelves. And it goes beyond the old cliché. According to Deloitte’s research paper, Technology, Media & Telecommunications Predictions 2015: “A key value of print books appears to be their cover. Covers have been shown to drive sales; but they also send a message to those around you about what you are reading and what kind of person you are. As has been noted, ‘the act of reading a book in public conveys important information to other readers.’”

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For quick reference, here’s a cheat sheet of common components used in book design. Remember, most books don’t have all of these, so use this glossary to get the parts you DO have in the right place.

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Let's face it—most of your readers will view your book’s cover art as a tiny little postage-stamp sized image on a retail website. Given that, put your cover art to the test with these questions.

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We’ve all heard the old cliché “you can’t judge a book by its cover.” But the fact is we humans are a visual species, stimulated by compelling graphics and imagery. And not only do books with cool covers stand out because of their visual appeal, they can be one of your greatest sales tools as well.

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This article was written by guest contributor Joanna Penn of www.TheCreativePenn.com.

It’s easy to publish your ebook now but many authors haven’t made the jump because they don’t read ebooks themselves or perhaps just don’t understand the opportunity. I’m an evangelist for ebooks as they have changed my life as a writer and as a reader and I’m passionate about helping others join in. Here are 7 ways digital publishing can change your life as an independent author if you’re ready to ride the wave.

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