The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part II of our series addresses your book cover design and how book formatting makes your book... a book.

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"When I was first trying to decide who I wanted to work with, I did quite a bit of research. I didn't want to have to figure out the cover art, and I sure didn't want to have to figure out the conversion, because I'm not a computer genius, I'm a story teller. I was so glad BookBaby was willing to work with me and really listen to my ideas."

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We spoke with two graphic designers to get some insights on what makes for great design and why your book cover design is more important than ever before.

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