In our March BookBaby Twitter Chat, Joel Friedlander, book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, shared his thoughts on how to engage readers, build a targeted list of subscribers, and use your author blog effectively as a social media hub.
A simple and effective approach to getting exposure for your book is to repurpose content you've created for different media. This tactic introduces your writing to a wide variety of people, some of whom might just buy your book!
We frequently hear our literary friends asking how to manage their writing time more effectively, and while blogs often come up in the conversation, the idea of using a blog to build and test material for a new book is not often mentioned. Nina shared her suggestions for posting frequency and word count goals, and even for the busiest of writers, her suggestions are very attainable.
It’s hard to know when to stop sometimes, isn’t it? Over the last few years, it’s been drilled into our heads that we must deliver outstanding content to be a successful blogger. If we don’t, Google will reject us. And no one wants to be rejected by Google.
So we add a bit more, tinkering here and there in hopes of finding the right combination of eye candy to entice our readers. But none of it really seems to work and what we’re left with is visual clutter, overworked posts, and unremarkable content.
So, how do we streamline our blogging process to deliver the relevant, quality content our readers demand? Let’s see what the online authorities can share to help us in our quest for blogging simplicity.