The longer your book is available for pre-order, the more time you have to send readers to Amazon and the other stores to accumulate orders. All these orders count as sales on your release date, giving you a good chance at cracking some top-100 best seller sub genre lists in sites like Barnes & Noble and Powell’s. Note: this is not the case with Amazon’s best selling list. They count pre-sales orders on the day it’s actually ordered, not all combined on the eventual release date.
Part 1 of our Print On Demand series focuses on your POD publishing timeline, the importance of the pre-order sales period, how "on demand" works for the retailers, and how you can maximize book sales with your printed book.