Award-winning novelist SJ Rozan and BookBaby president Brian Felsen sat down at the 2011 California Crime Writers Conference to talk about her creative process, how technology has changed the conversation with publishers, and the tricks that create a memorable book.

In this segment, SJ Rozan talks about her slow transition (over 15 years) from full-time architect to full-time writer. When she first started writing, Rozan had a professional career that took up 60+ hours a week of work. She could only write on weekend mornings and maybe one other weekday evening.

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