In an important sense, unity in writing is an author’s core design principle. This is the starting point and end goal in writing.

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Two of the classic story shapes are "the fall" or "the rise." In these story arcs, the main character climbs to a peak of happiness, falls from one, or does a round-trip for maximum emotional impact.

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You can be the sweetest person possible in real life, but if you want to write great fiction, you need to be the opposite. You must be the cruel overlord of your story.

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Unclear thinking is most often about being lazy and not fully imagining your story. Write with clarity of purpose, and your writing comes alive.

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Imagine a shorthand that works for complex storytelling as well as true shorthand works for speeding up general writing. A writer's shorthand does exist, with the use of placeholding “things-yet-to-be-written” in brackets.

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Once your voice is real and audible in what you write, people’s attitude to your writing will change. Finding your voice means you are writing something no one else could write.

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Your first draft might be a brain dump, so it's on you to rid subsequent drafts of holes, sleeping pills and imposters. What's your Achilles' heel: tangential, rambling, or missing content?

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