Crowdfunding tips for writers
[This article was written by guest contributor Justine Schofield of Pubslush, a crowdfunding publishing platform
Crowdfunding is the next big thing in the publishing world. Crowdfunding platforms offer artists a way to mitigate financial risk and gauge initial market viability for creative projects.
In an age where even established authors are choosing to self-publish, crowdfunding is becoming an increasingly prominent facet to the publication landscape. So, as an author, what do you need to know?
1. More than half the work of crowdfunding happens pre-campaign.
By the time you launch your campaign, you should have already built your network and developed a clear and proactive marketing strategy. At Pubslush, we suggest our authors develop a week-by-week plan prior to the launch of their campaign. You can’t expect to throw your book up on a crowdfunding site and have people financially back you. Networking and planning are the keys to success.