Charmisse M. Owens is a first-generation college graduate who self-published "Things I Wish Someone Had Told Me Before I Started College" with BookBaby.

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The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part II of our series addresses your book cover design and how book formatting makes your book... a book.

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Print on demand books for the independent author haven't just leveled the playing field, they've changed the nature of the game. It is now cost-effective to print books as needed, not relying on offset printers to churn out thousands of books to justify the fixed costs.

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This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

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Before millions of travelers grab their sun lotion and dust off their flip flops, self-published authors have time to get their books in front of this massive book buying audience. It’s truly the best time for you to self publish your book, and BookBaby is here to help you make it happen!

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"When I was first trying to decide who I wanted to work with, I did quite a bit of research. I didn't want to have to figure out the cover art, and I sure didn't want to have to figure out the conversion, because I'm not a computer genius, I'm a story teller. I was so glad BookBaby was willing to work with me and really listen to my ideas."

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