Start with your "Why," and your "Who" and "What" become clear when writing your business book. Instead of fuzziness and frustration, you will have razor-sharp focus that will help you write.

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Write with purpose in mind. Edit with purpose in mind. Polish with purpose in mind. Use it as your criterion for chopping (or lack of it) and gauge your satisfaction against it. When 100% of your words are charged with meaning, your book is done.

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Author, book publishing expert, and coach Judith Briles (AKA The Book Shepherd) joined our February #BBchat Twitter Chat to discuss book publishing blunders for first-time authors.

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If you’re asked to be a fresh eyes reader by a friend or colleague who’s writing a book, you are being given an honor, a privilege, and most important, a responsibility. Don’t take it lightly, but be sure to enjoy it along the way!

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A brilliant book is easy to describe. That's good, because there are essential book descriptions that will factor into your chances for success.

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A micro-memoir focuses on one moment – maybe only seconds long. Whether it's the actual start to your book, or just a way to get you to start the writing process, these little scenes will set the stage for the larger story.

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I’ve met hundreds of people who have been through, learned, and discovered things that could change the world, and many ask, "Who am I to write a memoir?"

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