Like a hub at the center of a wheel with spokes, the center of your book is a necessary architectural arrangement. It makes the story go 'round.

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Discussions about structure tend to offer formulas, though formulas often lead to formulaic stories. But an understanding of narrative structure is important: you have to know the rules before you break them.

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In an important sense, unity in writing is an author’s core design principle. This is the starting point and end goal in writing.

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The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.

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Being a demanding self-editor is a must if you want to be the best writer you can be. What's the point of pouring weeks, months, or years into a manuscript, then settling for something other than your very best work?

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Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part II of our series addresses your book cover design and how book formatting makes your book... a book.

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