Whether you're an old hand or a newbie who is serious about learning to write, the advice is the same: dig in and get that first book out of you.

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There’s a powerful engine in your book, it’s just a bit hard to find. It’s in every word, it drives plot and characters and everything else.

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Like a hub at the center of a wheel with spokes, the center of your book is a necessary architectural arrangement. It makes the story go 'round.

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Discussions about structure tend to offer formulas, though formulas often lead to formulaic stories. But an understanding of narrative structure is important: you have to know the rules before you break them.

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In an important sense, unity in writing is an author’s core design principle. This is the starting point and end goal in writing.

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The graphic appeal of your book – both the book cover and the pages within – plays a big part in the perception and professionalism of your work.

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