This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

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Author/publisher Rochelle Carter joined our August #BBchat to talk about authorpreneurship and how to create an author marketing plan.

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Your author marketing plan is an overview of your goals for your book and yourself as an author, and you can start developing it before you write your first sentence.

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When you set out to draft a book proposal, you might find the "market competition" section to be the most confounding. To start with, who enjoys staring their competition in the face? It can be daunting to sort through all the books that exist in the same subject area as yours, and the authors who have found the success you aspire to. The fact is, it’s important for an author to know his or her market competition intimately: a market-savvy author is in a position of strength.

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