A virtual book tour is a great way to promote your book to an online audience: you make virtual appearances on blogs, websites, and podcasts.

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We’ve all heard the old cliché “you can’t judge a book by its cover.” But the fact is we humans are a visual species, stimulated by compelling graphics and imagery. And not only do books with cool covers stand out because of their visual appeal, they can be one of your greatest sales tools as well.

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