There is no better multi-purpose tool to attract attention for your business than a book. A book is a marketing tool with unique and special abilities to create conversations you can turn into sales.
Author/publisher Rochelle Carter joined our August #BBchat to talk about authorpreneurship and how to create an author marketing plan.
Your author marketing plan is an overview of your goals for your book and yourself as an author, and you can start developing it before you write your first sentence.
For a self-published author, a business plan begins with a mission statement that will help direct your decision making at every stage of the book writing, book promotion, and book selling processes.
My traditional publishing background has helped me create a method to help you plan and outline your book – even if you're a pantser like me.
The surest way to generate sales for your eBook is to produce writing that is wanted/needed by a strong segment of readers. After all, you can’t sell something if there is no audience for it.
But the fact is, some people consider the ebook sort of a stepsister to the print book. Some authors don’t take the ebook as seriously as if they were producing a “real” book. They have this sense that they can cut corners with an ebook—give it a lick and a promise and send it out to their public as is. However, if you don’t go to the trouble of finding out what your readers want and need from an ebook in your genre or on your topic, you may miss the mark.