As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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Ready to throw out a heat check for your writing? Wherever you are in your career, novice or published author, do something so audacious and take such a long shot that it seems a little crazy.

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Writing a business book is a way to build a reputation and explore a topic of your expertise – and you can make money with your book when you put it to use to promote your larger business offerings.

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Writing a book is a way to expose your ideas and innovations to the world – but you can make money with your business book when you realize it's really a promotional vehicle for your larger offerings.

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This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

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To enable myself to write full time, my work/life balance can’t be too loose or too strict. It’s critical to feed the passion and provide for myself and find the perfect levels for each.

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There is no better multi-purpose tool to attract attention for your business than a book. A book is a marketing tool with unique and special abilities to create conversations you can turn into sales.

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