To move forward with your bookselling, you may need to go back to the basics of marketing and create a plan that defines your mission, objectives, strategies, and tactics.

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Crowdfunding has become a useful resource for independent authors. These keys to crowdfunding will help you on your way to success.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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Writing a business book is a way to build a reputation and explore a topic of your expertise – and you can make money with your book when you put it to use to promote your larger business offerings.

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Writing a book is a way to expose your ideas and innovations to the world – but you can make money with your business book when you realize it's really a promotional vehicle for your larger offerings.

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This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

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