When writing a business book, beginning with a detailed outline is recommended – but not understanding what your audience wants to know is a business book mistake you can't afford to make.

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If you think your book is for everyone, you are setting yourself up for failure. Identify your book's audience and set yourself up for success.

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By breaking your big idea into manageable sub-topics, you can tackle the job a little at a time and effectively trick yourself into writing your business book.

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Ginny Carter, business book ghostwriter, book writing coach, and author, joined our May Twitter chat to talk about being and working with a ghostwriter.

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Why would someone hire a ghostwriter? For one thing, it might be the difference between an idea floating around an author's head and an actual book being published.

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Every one of your readers has his or her own preferred way of learning a new thing. If you don’t account for these disparate learning methods within your blog post or business book, you’ll be turning a chunk of readers off without even realizing it. Each of us has our own personal bias when it comes to learning, which can lead you astray when it comes to writing for a broad audience.

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A lot of things factor into book sales, but part of the problem might be the marketing message and positioning of your book. These tips can help sort this out before, and even after, your business book has launched.

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