Every one of your readers has his or her own preferred way of learning a new thing. If you don’t account for these disparate learning methods within your blog post or business book, you’ll be turning a chunk of readers off without even realizing it. Each of us has our own personal bias when it comes to learning, which can lead you astray when it comes to writing for a broad audience.
A lot of things factor into book sales, but part of the problem might be the marketing message and positioning of your book. These tips can help sort this out before, and even after, your business book has launched.