Every one of your readers has his or her own preferred way of learning a new thing. If you don’t account for these disparate learning methods within your blog post or business book, you’ll be turning a chunk of readers off without even realizing it. Each of us has our own personal bias when it comes to learning, which can lead you astray when it comes to writing for a broad audience.
A lot of things factor into book sales, but part of the problem might be the marketing message and positioning of your book. These tips can help sort this out before, and even after, your business book has launched.
One question I love being asked as a business book writing coach is: "I’ve got seven topics I could write about. Each is brilliant and would make the world a better place. How do I decide which is the killer idea?" If this sounds like you, don't worry, it’s a common stumbling block. The good news is, you have a lot of ideas, and my job is to help you determine which is best.