Writing a book is a way to expose your ideas and innovations to the world – but you can make money with your business book when you realize it's really a promotional vehicle for your larger offerings.
By breaking your big idea into manageable sub-topics, you can tackle the job a little at a time and effectively trick yourself into writing your business book.
Ginny Carter, business book ghostwriter, book writing coach, and author, joined our May Twitter chat to talk about being and working with a ghostwriter.
Why would someone hire a ghostwriter? For one thing, it might be the difference between an idea floating around an author's head and an actual book being published.