Writing a book is a way to expose your ideas and innovations to the world – but you can make money with your business book when you realize it's really a promotional vehicle for your larger offerings.

Read more

There is no better multi-purpose tool to attract attention for your business than a book. A book is a marketing tool with unique and special abilities to create conversations you can turn into sales.

Read more

When writing a business book, beginning with a detailed outline is recommended – but not understanding what your audience wants to know is a business book mistake you can't afford to make.

Read more

If you think your book is for everyone, you are setting yourself up for failure. Identify your book's audience and set yourself up for success.

Read more

By breaking your big idea into manageable sub-topics, you can tackle the job a little at a time and effectively trick yourself into writing your business book.

Read more

Ginny Carter, business book ghostwriter, book writing coach, and author, joined our May Twitter chat to talk about being and working with a ghostwriter.

Read more