If you don’t know what the central, golden nugget is in your book, if you haven't distilled it to that one central tenet, you'll fail to find your book's marketing message. Marketing your book becomes easier when you can zoom in on what makes you and your book special.

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Writing a business book is a way to build a reputation and explore a topic of your expertise – and you can make money with your book when you put it to use to promote your larger business offerings.

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Writing a book is a way to expose your ideas and innovations to the world – but you can make money with your business book when you realize it's really a promotional vehicle for your larger offerings.

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There is no better multi-purpose tool to attract attention for your business than a book. A book is a marketing tool with unique and special abilities to create conversations you can turn into sales.

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When writing a business book, beginning with a detailed outline is recommended – but not understanding what your audience wants to know is a business book mistake you can't afford to make.

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If you think your book is for everyone, you are setting yourself up for failure. Identify your book's audience and set yourself up for success.

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By breaking your big idea into manageable sub-topics, you can tackle the job a little at a time and effectively trick yourself into writing your business book.

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